Outrageously Iconic

Born in the 90s, we’ve been fuelling the UK’s biggest ravers and misbehavers for generations. Our fans know us as the original, no-nonsense alcoholic lemonade and they’re not wrong!
Hooch is as outrageous as your mate’s tall tales and refreshing as a cucumber in sunglasses. We’ve kept it classic, doing what we do best, still adored by those who’ve been with us from the start, while a whole new generation has gotten hooked on our signature zesty kick. Driven by the same spirit that made us a hit, we continue to keep things interesting and have your back. With humour as sharp as our lemons and an attitude as easygoing as our liquids, you can’t go wrong with Hooch.

Our Zesty Past

  • The Original Hard Lemonade

    Launched in 1995 as Hoopers Hooch, it was the UK's first 'hard lemonade', igniting the alcopop craze. Named after 19th-century chemist William Hooper, it brought a "home brew" feel with a kick, setting the stage for an unforgettable era.

  • A Fruity Game-Changer

    Hooch was an instant hit, loved for its fruity flavour and cheeky attitude. Just a year after launching, it expanded with apple and blackcurrant flavours, backed by the refreshment that deserves respect" campaign.

  • Dominaiting the Alcopop Scene

    Hooch took the alcopop world by storm, grabbing a massive 70% market share and peaked at 2.5 million bottles sold every week! It quickly became a staple of 90s culture, riding the wave of "Cool Britannia" that swept across the UK.

  • Going International

    After its massive UK success, Hooch hit the road in '97, exploring first to the USA and South Africa, where it quickly took off. Soon, it was being enjoyed from Russia to Korea, Switzerland, and beyond, making Hooch an international legend.

  • Flavours that Left a Mark

    With Hooch's growth came some unforgettable limited editions:"Hoola," a summer pineapple and grapefruit mix, follows by "Hoho," a Christmas cranberry release with only 15 bottles made! Then came "Smooch," a passionfruit hit that rounded off the range.

  • The Farewell & The Comeback

    Before leaving the shelves, Hooch went through a redesign and added new formats with Hooch Light and Vodka Hooch. In 2003, former owners Bass Brewery called last orders, with the final bottle going out of date in March 2004.

  • Back in Action in 2012

    After nearly 10 years away, Hooch made a big comeback in 2012 with Global Brands bringing it back as Hooch Alcoholic Brew. Soon, the lineup grew with Orange, Blackcurrant, and Apple, reintroducing Hooch to a whole new generation.

  • The Big Comeback

    Hooch's return came in style at the Publican Awards with Keith Lemon leading the charge and our iconic "Hoo's for an OOOCH" TV ad lighting up screens. This epic relaunch put Hooch back on the map and set the tone for big things to come.

  • Bold New Flavours & Formats

    We shook things up with exciting new flavours and formats, jumping into the spirit category, relaunching the nostalgic Orange, and evolving the cult-favorite Hoola into Blue. And the real show-stealer Pink Hooch, which became the biggest RTD launch of 2020, bringing in a juicy £2.1m to the category.

  • 2022: The Year of Lemons

    After a decoade of license Molson Coors, Global Brands fully bought Hooch in 2022, putting it back in the spotlight. With big plans to amp up the fun and shake things up, Hooch is ready to take lemons to a new level!

  • New Year, New Range

    In 2023, Hooch went big with Soopa, jumping into the 'enhanced RTD' category. Just like we took alcopops mainstream back in the day, the plan now is simple: bring the same Hooch energy to enhanced drinks and make waves all over again.

  • 2024: Back to Where it Began

    We took the Hooch VI back to its roots and gave it a fresh spin. The new look is packed with '90s vibes, rocking Memphis patterns and bold, expressive type. We dialled up the personality and made sure every detail screams Outrageously Refreshing, as we set eyes on new flavours, formats and markets.

  • Back to the Old Skool

    In 2025 we launched a limited edition, 30th Anniversary can, with graphics inspired by the original.

    The 30th Anniversary campaign was supported by an award winning out of home campaign.

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Hooch Punch

Ingredients

  • Orange Hooch
  • 25ML Hooch Mango & Lime Rum
  • Lime
  • Ice

Method

  • 1. Fill glass with ice
  • 2. Add 25ML Hooch Mango & Lime Rum
  • 3. Add a squeeze of lime
  • 4. Top with Orange Hooch
  • 5. Mix
  • 6. Add Grenadine

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